What is Receptiviti?
Receptiviti understands peoples' emotions, personalities, motivations, psychology, and the topics they mention in language, and translates them into simple, easy-to-understand, highly actionable insights. Our proprietary language psychology science powers custom-built solutions designed for deep linguistic analysis.
The Receptiviti API generates scores on language data and uses multiple frameworks to simplify the interpretation of the results.
The Relationship between LIWC and Receptiviti
Receptiviti operates as the commercial arm of LIWC (the academic offering). Members of our science and sales teams have worked in Pennebaker’s lab and contributed to various iterations of LIWC. Today, our science team continues to evolve and expand the science, while the customer-facing side of our company supports its application. The science team has developed over 2,600 additional categories using the same validated methodology established in LIWC's original design. Some of these are made available to customers as proportion-based measures (like LIWC Extension), while others are used internally.
Receptiviti’s proportion-based measures, together with LIWC, serve as the foundational ingredients of Receptiviti’s normed algorithmic measures. The normed algorithmic measures are never based on “black box” machine learning models—an important distinction. Instead, they are designed by building formulas from the ground up, selecting and weighting ingredients using both theoretical and data-driven methods.
Theory-based methods draw on more than 25,000 published studies that have used LIWC to predict traits, states, behaviors, and other outcomes. These findings inform how we construct each measure. Data-driven methods include statistical approaches such as principal component analysis, regression modeling, and embeddings to test performance and inform and validate design using our internal datasets.
Click any of the links below to get started, find practical information on our science and technology, access step-by-step guides, or to find reference documentation on our products and services.