📄️ LIWC
Linguistic Inquiry and Word Count (LIWC) is the gold standard for research in the field of Language Psychology. Created by Dr. James W. Pennebaker at the University of Texas, the software was originally used to examine the therapeutic value of writing by analyzing the frequency of psychologically-relevant linguistic features of text. Since its inception, the various LIWC dimensions have been validated and addressed in published research, and LIWC has been the basis for over 25,000 academic publications in a variety of fields covering topics such as power dynamics, thinking styles, motivations, communication dynamics,personality, consumer behavior, group dynamics, culture, and interpersonal relationships, among others.
📄️ Emotions
Receptiviti’s Emotions engine, called SALLEE (Syntax-Aware LexicaL Emotion Engine; pronounced Sally), detects emotions and sentiment expressed in text. It is designed to score the emotions a person is expressing, which can include emotions they’re feeling in the present, emotions they've felt in the past or expect to feel in the future, or emotions they see or assume others are feeling. Each emotion can be seen as negative, neutral, or positive.
📄️ Temporal and Orientation
Receptiviti’s Temporal and Orientation measures provide access to three measures of Temporal Orientation and two measures of Attentional Focus. Temporal and Orientation measures provide insight into whether a person’s language and thoughts are rooted in the past, present, or future, while the Attentional Focus measures provide insight into whether a person is focused on themselves or on external entities.
📄️ LIWC Extension
Receptiviti’s LIWC Extension framework provides measures focused on understanding communication dynamics and determinants of interpersonal support. These measures are paired to review several opposing forces in communication style. For example, the demonstration of a low or high amount of empathy, or the use of agentic (ambitious) versus communal (caring) language.