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Normed Frameworks

The Big 5 Personality, Social Dynamics, Drives, Cognition, Needs and Values, Interpersonal Circumplex, Fast and Slow Thinking Index, and DISC frameworks all contain normed measures. Normed measures are algorithms that have building block components (i.e., ingredients) that contribute to the psychological phenomenon being measured. Our proportional measure frameworks (i.e., LIWC, SALLEE, etc.) are primary sources of ingredients for the algorithms. Some measures are comprised of one component, while other measures are comprised of multiple components. A minimum of 350 words per analyzed text sample is required to produce valid scores when analyzing text using normed measures.

📄️ Thinking Fast and Slow

Receptiviti’s Thinking Fast and Slow framework is adapted from the dual systems model of cognition to measure two fundamental thinking modes: Slow thinking (effortful, careful, incremental) and Fast thinking (intuitive, reflexive, holistic). Thinking Fast and Slow is also known as System One and System Two thinking. Both modes of thinking have implications for the nature, quality, and speed of decision-making and reasoning. These measures are crucial for understanding how people think in various scenarios, including market research, audience segmentation, personnel selection, and leadership assessment. Neither way of thinking is inherently superior or inferior. Without flexible use of both modes of thought, it would be nearly impossible to effectively process our environments or make decisions.