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Cognition

Receptiviti’s Cognition framework provides access to nine measures that quantify levels of multiple aspects of cognitive processing and analytical thinking.

This framework makes it possible to analyze how people think, digest information, problem-solve, and make decisions.

We recommend using text samples containing at least 350 words to generate the most accurate Cognition results. Larger text samples will better reflect a person’s typical way of talking and thinking (in the same way that larger samples of research participants tend to better represent behavior in the human population).

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  "plan_usage": {
    "word_limit": 250000,
    "words_used": 1438,
    "words_remaining": 248562,
    "percent_used": 0.58,
    "start_date": "2024-01-01T00:00:00Z",
    "end_date": "2024-01-31T23:59:59Z"
  },
  "results": [
    {
      "response_id": "ff75ed78-7373-45c8-8bc9-fe67a5980fac",
      "language": "en",
      "version": "v1.0.0",
      "summary": {
        "word_count": 3,
        "words_per_sentence": 3,
        "sentence_count": 1,
        "six_plus_words": 0.6666666666666666,
        "capitals": 0.043478260869565216,
        "emojis": 0,
        "emoticons": 0,
        "hashtags": 0,
        "urls": 0
      },
      "personality": {...},
      "social_dynamics": {...},
      "drives": {...},
      "cognition": {
          "analytical_thinking": 33.856809727230385,
          "cognitive_processes": 41.161966073028886,
          "causation": 41.816615890086716,
          "certainty": 46.67367268871232,
          "comparisons": 32.258545640565885,
          "differentiation": 48.857016607516705,
          "discrepancies": 24.6284597745971,
          "insight": 60.38766301589613,
          "tentative": 28.076814219888607
        },
      "cognition_proportional": {...},
    }
  ]
}

Measures​

MeasureSummaryHigh Score DefinitionLow Score Definition
analytical_thinkingReflects structured, hierarchical thinking, complex problem solving, and higher order executive functioning.Reflects formal, logical, hierarchical and strategic thinking.Reflects more informal, here-and-now, and narrative thinking.
cognitive_processesA measure of the automatic cognitive processes involved with paying attention, or processing environmental inputs and the world around us.Suggests that unnecessary or attentional demands are being imposed on a person, making the task of processing information more difficult.Suggests attentional demands are less burdensome or more manageable.
causationThe degree to which a person is engaged in causal thinking, or understanding the relationship between a cause and its effect.Suggests significant causal thinking or focus on understanding the relationship between a cause and its effect.Suggests little-to-no causal thinking or focus on understanding the relationship between a cause and its effect.
certaintyThe degree to which a person is using language that reflects concepts such as certainty, specificity, and completeness, with the intention of persuading themselves or someone else that something is true.Suggests a significant focus on persuading themselves or someone else that something is true.Suggests little-to-no intention of persuading themselves or someone else that something is true.
comparisonsThe degree to which language is being used to compare one entity with another.Suggests a significant amount of language being used to compare one entity to another.Suggests attentional demands are less burdensome or more manageable.
differentiationThe degree to which language is being used to distinguish between entities, people, or ideas.Suggests a significant amount of language being used to distinguish between entities, people, or ideas.Suggests little-to-no language being used to distinguish between entities, people, or ideas.
discrepanciesThe degree to which a person is comparing or articulating the difference between a current state with an alternative state, as often seen in expressions of inferiority, desires, or expectations.Suggests significant language being used to articulate the difference between a current state with an alternative state.Suggests little-to-no language being used to articulate the difference between a current state with an alternative state.
insightThe degree to which a person is focused on understanding, insight or gaining clarity into themselves, someone else or an entity.Suggests a significant focus on understanding, insight, or gaining clarity.Suggests little-to-no focus on understanding, insight, or gaining clarity.
tentativeThe degree to which a person is signalling uncertainty or the using non-definitive or hedging language.Suggests significant signalling of uncertainty or significant use of non-definitive or hedging language.Suggests little-to-no signalling of uncertainty and little-to-no use of non-definitive or hedging language.

Additional Information on the Cognition Framework​

Analytical Thinking​

The Analytical Thinking measure indicates the degree to which language shows markers of deliberate, structured, and complex thinking. Lower levels of Analytical Thinking is indicative of less productive, less structured and less hierarchical thinking.

For example, highly analytical language is typical of scientific writing and intellectual speech. Language with lower scores on this measure is typically seen in highly social environments, such as casual gatherings among friends.

A drop from baseline in the Analytical Thinking style of an individual is highly correlated with significant events in an individual’s personal life, especially in the case of negative events. A significant event will disrupt pre-existing cognitive patterns, and lead to a temporarily less structured way of thinking and communicating. With finite mental resources available, when increased mental energy is dedicated to coping, less mental energy is available for higher-level thinking.

There is a vast body of research examining Analytical Thinking and behaviour. For example, researchers have used this measure to investigate the relationship between higher grades and graduation rates in university settings, the speeches of political leaders, long-term language trends in our politics and culture, and the helpfulness of online customer reviews, and much more.

Cognitive Processing​

The Cognitive Processing measure - also referred to as Cognitive Load - looks at the markers present in language that indicate someone is using increased mental energy to process environmental or situational stimuli. Words found here are broad, and include certain adjectives (i.e., obvious, essential, specific), verbs (i.e., distinguish, suppose, consider), nouns (i.e., secret, question, findings), that reflect increased levels of cognitive processing.

When individuals are trying to understand the world around them, they often use words that demonstrate this behaviour. If this mental processing is continuous or rigorous, it can increase an individual’s Cognitive Load. This increase can occur due to the complexity or format of a task, time pressure, a significant event or change that impacts them, and other factors. Elevated attentional demands can have a significant and negative impact on analytical thinking, decision-making, and one’s ability to carry out complex mental tasks.

In combination with other frameworks such as Social Dynamics, this framework can be immensely helpful in understanding how individuals process the world around them.

There is extensive research examining Cognitive Load, behaviour, and language. For example, researchers investigating Cognitive Load have shown that it can play a role in physicians’ decision-making, lead to more risk-averse behaviour, cause more impatience with money, and has a relationship with lying and deception.

Causation​

The Causation measure includes language associated with the cause and effect of an action (i.e., change, create, initiate, solve). Individuals may also use more Causation words when dealing with an unexpected or surprising situation.

For example, some research has shown that the presence of Causation and Insight words when describing a past event could suggest that an individual is actively reappraising the event, and possibly shifting their feelings or thoughts towards it.

Certainty​

The Certainty measure evaluates a range of certain adjectives (i.e., complete, apparent, undeniable) and adverbs (i.e., confidently, absolutely, definitely) relating to Certainty and specificity.

Researchers have used the Certainty measure to examine many important behaviours, such as risk propensity, dogmatism, extremism, and more.

Comparison​

The Comparison measure evaluates certain adjectives (i.e., cleanest, wittiest, newest) and prepositions (i.e., before, after,) that are used to compare one or more entities to each other.

Differentiation​

The Differentiation measure includes certain verbs (i.e., differ, hasn’t, can’t), adverbs (i.e., actually, differently, exclusively), conjunctions (i.e., unless, although, whereas), and other language related to difference and contrast. While the Differentiation and Discrepancy groups are similar, Discrepancy is typically used to point out inconsistencies, while Differentiation is typically used to discern among the qualities of two or more items.

Discrepancy​

The Discrepancy measure includes certain adjectives (i.e., abnormal, lacking, unnecessary), adverbs (i.e., normally, hopefully), and verbs (i.e., mustn’t, shouldn’t, ought) related to concepts of inconsistency and deviation. While the Differentiation and Discrepancy groups are similar, Discrepancy is used to point out inconsistencies, while Differentiation is used to discern among the qualities of two or more objects or concepts.

Insight​

Words in the Insight measure are broad, and include certain verbs (i.e., accepted, comprehend, define), nouns (i.e., solution, reflection, complexity), and adjectives (i.e., perspective, question) related to understanding.

Some examples of research have shown that the presence of Insight and Causation words when describing a past event could suggest that an individual is actively reappraising the event, and possibly shifting their feelings or thoughts towards it.

Tentative​

The Tentative measure includes certain adverbs (i.e., approximately, hopefully), verbs (i.e., guess, depending), and adjectives (i.e., indefinite, vague) related to non-definitive or hedging behaviour. For example, women and individuals who are lower in status can sometimes use more hedging language than men or those in positions of power.

Some researchers have used this measure in examining the relationship between language markers and grandiose narcissism.

Specifications​

The Cognition framework consists of measures that are indicative of cognitive processing and analytical thinking. A score of 0 implies that there was no detectable cognitive focus, while anything greater than 0 implies that there was some kind of cognitive focus for that measure.